Visit Florida: State Remains Open to Visitors, Despite Hurricane

Visit Florida is inviting U.S. travelers back to the “Sunshine State” in a newly launched marketing campaign designed to support Florida’s tourism industry following Hurricane Ian. As impacted communities in Southwest Florida recover, the campaign showcases unaffected areas that are open and ready to welcome visitors from around the country. This includes recent footage captured in 14 destinations throughout the state, assuring travelers that the “Sun’s Shining in Florida.”

Tourism is Florida’s No. 1 industry, contributing billions of dollars annually to the state’s economy. As Florida’s official tourism marketing corporation, Visit Florida plays a vital role in the state’s crisis response and recovery efforts, and communicating that Florida’s cities and regions including Clearwater, Miami, Orlando, Palm Beach, Pensacola and Tampa are eager to welcome travelers.

Watch the video footage here:

Post-storm marketing programs will be key for delivering this message and ensuring that U.S. consumers who are planning winter vacations to the “Sunshine State” stay informed, said the DMO. Visit Florida is also committed to supporting the areas of the state that were most severely impacted by the storm. Out-of-state spending dropped in the weeks before and after the hurricane, despite hotel bookings generally outpacing 2021 rates leading up to the storm. A comprehensive recovery package for these areas will be developed in coordination with their local tourism leadership to serve affected regions when they are ready to welcome visitors.

Visit Florida wants the message to reach audiences that the “Sun’s Shining in Florida” and that booking a trip. For more information on Florida’s diverse destinations and how to support tourism endeavors in the state, click over to

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