Travel agency franchise Dream Vacations/CruiseOne has announced record-breaking group sales for the year-to-date in 2023. The company has sold more affinity groups this year compared to the same time last year. This achievement, according to the company, can be attributed to its new groups application.
The launch of Dream Vacations/CruiseOne’s groups application in February changed the way franchise owners manage group bookings. The streamlined and intuitive platform has simplified the booking process, enabling franchise owners to focus on what they do best, providing remarkable experiences to their customers.
This achievement was celebrated during the recent two-day virtual Group Summit for Dream Vacations/CruiseOne travel advisors. More than 200 franchise owners and associates from across the country participated in the event, gaining invaluable insights and practical tips to elevate their group sales to new heights. The summit included presentations and breakout sessions, providing attendees with the opportunity to hear directly from suppliers and headquarters staff. Noteworthy sessions included “How to Negotiate with Group Leaders and Create the Win-Win Relationship,” “New Marketing Group Assets,” “Unraveling the Mysteries of Group Contracts to Reduce Risk and Maximize Success,” “Managing Group Communication” and “Top 10 Tips for the New Groups Application.”
During the summit, the Dream Vacations/CruiseOne marketing team announced that franchise owners can now take advantage of the following marketing assets to further enhance their group sales:
- Custom Group Registration Landing Page Graphics: Create a custom landing page that highlights your groups — leverage pre-designed banners or create and upload your own, creating a professional and enticing user experience.
- Email and Landing Page Templates: Professionally designed email and landing page templates, enabling franchise owners to create captivating and effective marketing campaigns with ease.
- Homepage and Email Banners: Eye-catching banners that can be incorporated into franchise owners’ websites and email communications, promoting group travel opportunities, and generating excitement among customers.
- Postcard: A custom-designed postcard, allowing franchise owners to reach out to potential group leaders and showcase the benefits of planning group vacations through Dream Vacations/CruiseOne.
- Social Media Posts: Engaging and shareable social media posts that franchise owners can leverage to expand their reach, attract new group leaders, and promote their expertise in planning unforgettable group vacations.
The 2023 Dream Vacations/CruiseOne Training and Events schedule includes the upcoming second annual Marketing Summit on June 13 and 14. This event will provide franchise owners with cutting-edge marketing strategies to drive even greater success in their businesses.
For more information, visit www.dreamvacationsfranchise.com.
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