Holland America Line has appointed Kacy Cole as its new vice president of marketing and e-commerce. Cole comes to the cruise industry with over two decades of global experience leading marketing functions, implementing digital transformation and integrating brand and performance marketing together to deliver growth. She will report to Beth Bodensteiner, Holland America Line’s chief commercial officer.
In her new role, Cole will utilize her vast experience of digital marketing to work closely with teams across all areas of the organization to refine the line’s strategic focus and enrich consumer experience. She will create enhanced strategies for everything from full-funnel marketing at all stages of the booking process and branded content to guest-service initiatives and innovations and integrations on company-owned channels, including hollandamerica.com. Cole will also develop digital solutions that enhance the guest experience across all brand touch-points.
“Kacy joins Holland America Line with an impressive reputation as an impactful marketing leader, and her expertise will help drive our brand to more clearly define our position as one of the world’s leading cruise lines,” said Gus Antorcha, president of Holland America Line, in a press release.
Prior to her appointment to Holland America Line, Cole served as senior vice-president of marketing at digital platform LTK (formerly RewardStyle and Liketoknow.it), where she was responsible for global marketing functions. Throughout her career, Cole worked in various roles of increasing responsibility in integrated marketing, e-commerce and consumer marketing for companies including T-Mobile, Butter London and Tommy Bahama.
Cole holds a master’s degree in international business from the Thunderbird School of Global Management at Arizona State University.
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