The relationship between Lindblad and National Geographic, founded in 2004 and steeped in a shared interest in exploration, research, technology and conservation, includes co-selling, co-marketing and branding arrangements that run through 2025. The agreement was updated to add the Canadian and Latin American markets to the existing agreement covering the United States, Australia and New Zealand.
The United States has long been the primary source market for Lindblad (and the company expects significant domestic growth for years to come); however, it noted that many of the trends powering the increase in expedition travel in the U.S. are manifesting themselves globally. The market expansion is a core part of Lindblad’s growth strategy.
The expanded collaboration with Nat Geo provides an opportunity for the companies to leverage the strong brand position National Geographic holds in Canada and key Latin American markets, while building on Lindblad’s leadership position in the United States expedition travel market.
Additionally, Lindblad’s board of directors recently approved the building of an additional blue-water vessel. This state-of-the-art vessel, which is anticipated to be delivered in 2021, will be the next step in the company’s fleet expansion, following the launch of the National Geographic Quest in July 2017, National Geographic Venture in December 2018 and National Geographic Endurance in the first quarter of 2020.
This article originally appeared on www.luxurytraveladvisor.com.