If clients ever thought they they'd like to try scuba diving but wondered exactly what the experience below water would reveal, Royal Caribbean International has a great option.
From June 21 to June 25, the cruise line's Snapchat channel will immerse viewers in a one of-a-kind underwater adventure, thanks to a custom-designed scuba mask dubbed “SeaSeekers.”
The mask was custom engineered by the cruise line for use with Snapchat Spectacles. It allows the wearer to snap while underwater and will give those above the surface a unique perspective into the intriguing underwater world of marine life.
Fans can #SeekDeeper by following @RoyalCaribbean on Snapchat.
“The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Jim Berra, chief marketing officer and senior vice president of marketing, Royal Caribbean International.
“Snapchat continues to be a favorite channel for curious travelers and is the ideal platform for this first-of-its-kind undersea exploration," he said. "We are excited to find an innovative way to use the Snapchat Spectacles with our SeaSeeker mask so that we can bring the underwater experience to our guests as they visit the incredible destinations we sail to."
The cruise line has even taken the added step of applying for a patent for the SeaSeekers mask so that it can bring it exclusively to its own guests.
What will people see on Snapchat? Where will the dives take place?
A total of three dives will feature underwater adventures seen through the eyes of three well-known divers.
In Cozumel, Mexico, Roberto Ochoa, marine wildlife photographer and conservationist, will give viewers a rare glimpse into the annual migration of Whale Sharks.
Marine Biologist Gabriela Nava and co-founder of the organization Oceanus, A.C. based in Mexico, will then take viewers to see a coral reef restoration project where she and her team have been working to restore the local reefs.
In Belize, fans can follow along as free diver Ashleigh Baird visits The Great Blue Hole, an underwater sinkhole that is believed to be the largest of its kind.
Fans can follow along on Royal Caribbean’s Snapchat channel or by searching on other social platforms by using #SeekDeeper.