Scenic Group USA has appointed cruise sales veteran Tim Burtch as its new regional sales director–Midwest. With with over 32 years of experience in the travel industry—including 28 years in the cruise segment—Burtch will be responsible for supporting the sales and trade marketing efforts of Scenic Luxury Cruises & Tours and Emerald Cruises’ travel partners based in the Midwest, which includes Iowa, Illinois, Indiana, Kansas, Michigan Minnesota, Montana, Nebraska, Wisconsin and Ohio.
“Tim’s three decades of experience, along with the respect he enjoys within the travel advisor community means he will hit the ground running and add to our work in fostering great travel advisor partnerships and brand awareness through sales support and marketing opportunities,” said Ann Chamberlin, VP of sales for Scenic Group USA, in a press statement.
Burtch began his cruise industry career at Norwegian Cruise Line, first as a district sales manager for six years and then spent the next six in management, overseeing a regional sales team in the Midwest and Pacific Northwest. A nearly three-year stint as director of franchise development at Carlson Wagonlit was followed by his most recent position as regional sales and marketing director at Oceania Cruises, where he consistently exceeded expectations, nearly doubling sales revenues, and was named “Salesperson of the Year” three times during his 16-year tenure.
“I have sold luxury cruising for the last 17 years, and I have always been very impressed with what Scenic and Emerald Cruises had to offer whenever I saw them making presentations at trade shows and consumer events,” said Burtch in a written statement. “I am excited and looking forward to now be on their side of the desk and work to ensure all of the travel advisors in my territory are aware, proficient and comfortable selling both Scenic and Emerald Cruises. And keeping them updated on the great new products coming their way.”
Living just outside Detroit, Burtch enjoys living life to the fullest, traveling with his spouse, playing golf and socializing with friends, and spending time with his two adult children and his grandson.
For more information, visit www.scenicusa.com or www.emeraldcruises.com.
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