Scenic Luxury Cruises and Tours, working with PBS National Sales, is sponsoring the fifth season of the hit TV show The Great British Baking Show.
Also known as The Great British Bake Off in the United Kingdom, the TV show is one of BBC’s most popular programs. Since coming to PBS, the show has similarly become one of the network’s leading shows.
The one-hour program features a group of amateur bakers competing against each other in a series of competitions. Each round, one contestant is eliminated until the judges select a winner from the final group. The fifth American season began airing June 22 and will continue airing during the summer on Fridays at 9 p.m.
PBS National Sales Team is in charge of sponsorship on PBS, WETA, WNET and other public television groups. The team provides consulting for sponsors and content producers on reaching the largest possible audience across multiple platforms.
Scenic Luxury Cruises and Tours, operating for over 30 years owns two river cruise lines, Scenic and Emerald Waterways. Passengers aboard one of Scenic’s 15 all-inclusive, five-star cruises can travel along rivers throughout Europe as well as the Mekong and Irrawaddy Rivers in Southeast Asia. Emerald Waterways operates seven ships which also tour throughout Europe and along the Mekong River.