Viking Cruises has announced that it has partnered with English boys choir, LIBERA, and the Ballet Sun Valley International Festival this summer to extend cultural events to its guests. The company has also continued its sponsorship of the Los Angeles Philharmonic at The Hollywood Bowl for the fifth season in a row. According to a written release, the new partnerships build on Viking’s commitment to drive cultural insight and personal enrichment. Current partners include National Geographic’s “Genius,” PBS’ Masterpiece, TED, The Metropolitan Opera, BBC, Oslo’s Munch Museum, St. Petersburg’s Mariinsky Theatre, and more.
To celebrate their new album Hope, the LIBERA Boys Choir is on a Viking-sponsored five-city U.S. tour. Last year, the group participated in the 2016 christening of Viking Sea in London. LIBERA is a three-time Classical BRIT nominee and one of the top selling classical artists worldwide in countries including the United States, United Kingdom, Japan, South Korea, and the Philippines.
Additionally, Viking is the lead sponsor of the Ballet Sun Valley international festival, which runs August 21-24 and features dancers from six of the world’s leading ballet companies, including the American Ballet Theatre and London’s Royal Ballet. The festival was organized by Sun Valley-native and American Ballet Theatre dancer, Isabella Boylston, and will showcase a world premiere by upcoming choreographer Gemma Bond, whose piece was inspired by the solar eclipse happening the day before the performance. The premiere on August 24 will feature a video display and a live orchestra directed by Martin West. Xander Parish, the first Briton to be promoted to principal dancer with the Mariinsky Ballet, will be performing in several “Mixed Repertoire” performances during Ballet Sun Valley. The historic Mariinsky Theatre is home to the world-renowned Mariinsky Ballet, Opera, and Orchestra. Guests on Viking’s river cruises through Russia have had the chance to enjoy Mariinsky performances for years. Now, many of Viking’s ocean cruises also feature similar performances.
For the fifth year, Viking has sponsored six Los Angeles Philharmonic concerts at their summer home, The Hollywood Bowl. The Viking concert series, beginning August 10, features music by European composers whose home countries are destinations on many of Viking’s river and ocean cruise itineraries, including Antonio Vivaldi (Italy), Pyotr Tchaikovsky (Russia), Wolfgang Mozart (Austria), Ludwig van Beethoven (Germany), and Johann Sebastian Bach (Germany).