World Travel Holdings has announced a multimillion-dollar technology investment in its B2B division. This investment will be a driving force in increasing individual advisor efficiency, productivity and profitability for its vacation franchise brands Dream Vacations and CruiseOne.
Drew Daly, senior vice president and general manager for Dream Vacations and CruiseOne, said “The success of our home-based travel agents is our only business, and we are committed to constantly increasing our support, investments and resources so we can provide the best technology in the industry.”
In 2024, the size of the IT team will increase by a dozen positions. The additional IT professionals will allow the company to continue accelerating current initiatives, simultaneously creating solutions and new technology.
Sandi Szalay, vice president of information technology for Dream Vacations and CruiseOne, said “People rely on travel advisors more than ever, so it is crucial that we continue to provide our home-based travel businesses with the latest advanced technology solutions. What we have on schedule will really ‘wow’ our network of agents and enable them to maximize their time cultivating relationships and selling dream vacations.”
The investment in augmenting the IT team comes just ahead of the 2024 Dream Vacations and CruiseOne Marketing and Technology (MarTech) Summit on February 7 and 8. The two-day virtual summit will provide the hundreds of advisors who registered with direct access to Dream Vacations’ and CruiseOne’s travel and marketing partners as well as keynote addresses on vital topics such as Google Ads, social media marketing and AI. World Travel Holdings has been making incremental multimillion-dollar technology investments since 2014.
For more information, visit www.dreamvacationsfranchise.com.