“Beyond Van Gogh: The Immersive Experience,” produced by Paquin Entertainment Group and presented by Elvis Presley Enterprises, Inc., will open at The Graceland Exhibition Center on March 25. Open for a limited time, “Beyond Van Gogh: The Immersive Experience” was created by French-Canadian Creative Director Mathieu St-Arnaud and his team at Montreal’s Normal Studio. The immersive art experience has sold over 2.5 million tickets globally, making it one of the most popular traveling exhibitions.
While journeying through “Beyond Van Gogh: The Immersive Experience,” guests will witness more than 300 iconic masterpieces, including “The Starry Night,” “Sunflowers,” and “Café Terrace at Night,” besides several self-portraits. Prices start at $36.99 for adults and $21.99 for children (ages five to 10), plus ticketing fees. The will be a 15 percent discount on tickets purchased during the first week.
“An imaginative and fully-immersive adventure, ‘Beyond Van Gogh: The Immersive Experience’ takes on the challenge of breathing new life into Vincent van Gogh’s vast body of work. Through the use of cutting-edge 3-D projection technology and music to illuminate all of his genius, guests can experience the artist with all their senses,” said St-Arnaud in a press release.
Guests are transported into the artist’s world through an exclusively designed space consisting of three areas that segue fluidly into each other. The Education Room leads into the unique Waterfall Room which flows into the Immersive Experience Room. Freed from their frames, Van Gogh’s spectacular paintings appear on projection-swathed walls inviting guests to fully immerse themselves into the detail of his work and be enveloped in his ever-shifting, swirling and colorful flowers, cafés and landscapes. And, hearing the artist’s own dreams, thoughts and words set to a symphonic score drives an unmatched narrative experience.
Cinematic Van Gogh exhibitions have traveled from European cities to North America in recent years. “Beyond Van Gogh: The Immersive Experience” will stay in Memphis for a limited engagement before moving across North America. Located at Elvis Presley’s Graceland, the 80,000-square-foot Graceland Exhibition Center is a premier exhibition space in Memphis.
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