Caesars Entertainment Corporation and Tencent will be launching WeChat Pay at 16 locations inside Caesars Palace, Paris Las Vegas and The LINQ Promenade, becoming the first in the hospitality industry to offer this prominent Chinese digital payment method in Las Vegas, according to the two companies.
The initial pilot phase of Caesars Entertainment’s WeChat Pay program began August 8 in the Las Vegas market, echoing Tencent’s month-long global campaign of “wallet-free shopping spree.” The 16 participating Las Vegas locations include the award-winning Bacchanal Buffet, Beijing Noodle No. 9, and 11 retail shops inside Caesars Palace, the box offices for the High Roller and the Eiffel Tower Experience at Paris Las Vegas, and the Center Strip box office at The LINQ Promenade. WeChat Pay customers can receive a 10-percent-off instant rebate when making purchases at these select outlets at Caesars Entertainment Las Vegas resorts in August.
In 2018, Caesars Entertainment will continue to roll out WeChat Pay to all outlets in Caesars Palace and to additional resorts within its portfolio.
As one of the top two mobile payment apps in China, WeChat Pay has become a part of daily life due to its availability. Now, Chinese guests can make purchases with WeChat Pay just as easily at Caesars Entertainment Las Vegas resorts. The currency will automatically settle into USD at the point of sale at a dynamic exchange rate.
In September 2016, Caesars Entertainment launched WeChat Booking, connecting nearly 24,000 rooms across its nine Las Vegas resorts to its official account on WeChat. Caesars Entertainment is the first and only U.S. company of its kind to market its resorts to Chinese tourists through the app. By the end of 2017, Caesars Entertainment plans to add 10 more U.S. resorts to the app.
WeChat currently has 938 million monthly active user accounts and WeChat Pay has 600 million active users globally. According to the World Tourism Organization, international tourism expenditure in China increased to $261 billion in 2016, and the U.S. was ranked as the No. 2 outbound travel destination for Chinese travelers as of May 2017.