Cayman Islands Debuts "Whimsical" Ad Campaign to Build on Record Arrivals

The Cayman Islands has been on a hot streak. Over the last two years, the Cayman Islands has delivered record-breaking years of growth, and over the last eight years, it has seen record air arrivals.

In 2018, just over 385,000 visitors arrived from the United States, accounting for 83 percent of the destinations’ visitation. Total arrivals for 2018 in both air and cruise visitation was 2,384,058, which is an 11.1 percent increase over the same period in 2017 (237,211 additional persons). That positive trend continued into January, when there was a year-over-year increase of 7.9 percent in air arrivals—83 percent of which came from the U.S. In addition, this January, the Cayman Islands Department of Tourism logged 312,476 stayover visitors and cruise passengers. The performance increase of 21.3 percent over 2018 is the largest volume experienced for the month of January in recorded history. 

In mixed news, Cayman Airways recently added Boeing 737 Max 8s, which have been grounded globally due to two recent fatal crashes, to its fleet. While the added range, which would include flights to the U.S. West Coast and Denver, were part of the optimism for continued growth, these plans have to be put on halt for the time being. 

Nonetheless, to maintain the record start to 2019, the Cayman Islands Department of Tourism has launched an all-new television, print and digital media campaign called “Dream in Cayman,” which displays the natural beauty of the islands in a surreal and whimsical way. Highlights from the campaign include such settings as the Seven Mile Beach, Crystal Caves and Stingray City, as well as lesser-known locations, including a private backyard orchid garden, both appear in the campaign.

The campaign follows a successful series of ads from 2017 that highlighted the romanticism of the island, featuring former Empire star and native Caymanian, Grace Byers and her husband. Now, the tourism board is looking to attract more than just romantic travelers.

“The Cayman Islands is more than a sun and sand destination; rather, it is a lifestyle retreat catering to travelers of all ages and interests,” says Rosa Harris, director of tourism, Cayman Islands Department of Tourism.

The ad campaign was created and produced by The Richards Group and photographed by Miss Aniela, a husband-and-wife photographer team, with support from local underwater photographer Jason Washington

 

Visit VisitCaymanIslands.com.

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