Costa Rica’s New Tourism Minister Outlines Plans to Promote Destination

Wild caribbean beach of Costa Rica - Manzanillo
Photo by SimonDannhauer/iStock/Getty Images Plus/Getty Images

Costa Rica’s new minister of tourism explained her plan to increase the country’s tourism over the next four years. Maria Amalia Revelo’s ideas include promoting smaller companies, positioning Costa Rica as a MICE destination, working to increase transportation to the country and more.

Over the next four years, Revelo plans to increase collaboration between the public and private sector, particularly working with small and medium-sized companies. She hopes to focus on the country’s culture and dining offerings, developing new destinations and products. With Costa Rica’s new convention center, Revelo also wants to build the country into a popular destination for the MICE industry.

Revelo expects to add new flight routes to Costa Rica from North America. With nearly 1.3 million visitors arriving each year, she placed its prospect market potential estimate at over 20 million. The new tourism minister particularly emphasized the importance of courting airlines departing from the United States.

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Sustainability will be another focus of Revelo’s. Right now, 391 hotels, tour operators, car rental companies, marinas, restaurants and other tourism companies hold sustainable tourism certification. Revelo plans to increase the number, strengthening and encouraging applicable companies to obtain certification.

Maria Amalia Revelo, appointed as Costa Rica’s minister of tourism earlier this year, holds 40 years of experience in the airline, tourism and hospitality industries. The Costa Rica Tourism Board has worked with the private sector to build the country as a popular destination since 1955.

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