Croatia Gets Recognition for Development of Sustainable Tourism

Croatia's recent reforms for managing the development of sustainable tourism, within which a legislative and strategic framework was established for tourism management, was recognized as an example of best practice for the development of tourism in Europe and abroad.

Confirmation also came from the most important European automobile club, ADAC, to the minister of tourism and sports, Nikolina Brnjac, who was presented with the Kristofor medal in recognition of her commitment to the development of sustainable tourism. The Croatian Tourism Act's innovativeness and significance has additionally gained acknowledgment from UN Tourism (formerly the World Tourism Organization). The European Commission also recognized Croatia's comprehensive reform in tourism development.

"Thank you to ADAC for recognizing the importance of this Act, as well as all the efforts that the Government of the Republic of Croatia has invested in creating a strategic and legislative framework for the development of sustainable tourism in Croatia. This award confirms that the direction of sustainable tourism is the right and only direction to which we should strive," said Brnjac. The Tourism Act in Croatia enables the management of tourism development based on data, which aims to ensure not only the conservation of resources and a more pleasant stay for tourists, but also a better quality of life for the local population in tourist destinations.

ADAC's Kristofor medal expresses gratitude to longstanding partners for successful cooperation. The decision to honor Minister Brnjac was made by the ADAC presidency, marking another accolade for Croatia as a leader in sustainable tourism.

"I am extremely happy that Croatia is recognized in the world as a leader in the development of sustainable tourism, and we are one of the few countries that has this kind of Tourism Act, which enabled each destination to develop in the direction of sustainability on the basis of exact data, and our examples and good practices will serve as guidelines for the development of tourism in other European and world destinations," said Brnjac.

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