The government of Aruba selected Southwest Horeca Development to build the 310-room, beachfront Hard Rock Hotel & Casino, marking the initial step toward the development process.
Upon opening, Hard Rock would manage the day-to-day operations of the property. While plans are in advanced stages, finalized contracts and financing details are still pending.
“With our strategy of expansion into the Caribbean, including Punta Cana and Central America with Mexico and Panama, Hard Rock International is excited to pursue a collaboration with Southwest Horeca Development in Aruba,” said Michael Shindler, executive vice president of Hard Rock Hotels & Casinos, in a written statement. “With the continued support and cooperation of the Government of Aruba, we look forward to bringing a fresh, vibrant hotel and casino to this prime tourism destination.”
The Hard Rock Hotel & Casino would be located near the capital Oranjestad, close to “old city” attractions, and enhance the beach landscape of Aruba. Hard Rock Hotel & Casino Punta Cana opened more than a year ago in the Dominican Republic and three Mexico properties are set to launch in 2012 and 2013 - Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Riviera Maya.