Brad Dean, CEO of the newly established Puerto Rico Destination Marketing Organization (DMO), has announced the appointments of two key members of the DMO’s leadership team.
Leah Chandler has been named chief marketing officer, effective in mid-May. Also, Alma Pedrosa has been named chief financial officer, effective July 1.
These are the first two leadership positions to be filled since Dean was appointed CEO in March. Most recently, Dean served as the president and CEO of the Myrtle Beach Area Chamber of Commerce for 15 years. He currently serves on the Global Leadership Committee for Destinations International and the U.S. Travel Association executive committee. He also chairs U.S. Travel’s Project: Time Off Coalition.
The goal of the new DMO is to become the island’s official off-island marketing organization by July 1, according to a DMO news release.
The private, not-for-profit DMO was created in March of last year through bi-partisan legislation that provides a $25 million annual investment to manage all global marketing, sales and promotion of Puerto Rico in collaboration with local government and industry partners, according to a DMO news release.
Most recently, Chandler was the chief marketing officer for the Branson Convention & Visitors Bureau in Branson, Missouri, where she contributed to measurable results through a brand repositioning and digital media strategy.
Pedrosa is responsible for the strategic planning and direction of the financial and administrative functions of Meet Puerto Rico. She has worked in multinational and local firms, including Ernst & Young and RSM Associates in auditing and accounting. She has also worked as an independent consultant for a variety of clients, including the Puerto Rico Tourism Company (PRTC).