Rocky Mountaineer Collects Guests' Reactions for New TV Campaign (VIDEO)

Interviews with Rocky Mountaineer guests for the company's new TV spot

Rocky Mountaineer has collected reactions from guests for its new television campaign, currently running in Ontario, North Carolina and nationally across Australia. In the 30 and 60 second TV spots, guests are asked to describe what it is like to travel onboard the Rocky Mountaineer train through the Canadian Rockies.

DAILY NEWS & DEALS NEWSLETTER

Like this story? Subscribe to Daily News & Deals!

Featuring breaking news on the latest product launches, deals, sales promotions, and executive appointments. Be sure to sign-up for this free industry daily newsletter.

RELATED: Rocky Mountaineer Unveils Online Travel Agent Training Program

“We wanted to create a simple, authentic, and genuine message that is consistent with our brand and speaks to the indescribable life changing journey onboard the Rocky Mountaineer,” says Hubert Wat, Vice President, Global Marketing of Rocky Mountaineer. “Our new television campaign was developed to stand out, and intrigue viewers, and we feel we have accomplished just that by showcasing our actual guests onboard and their inability to put the experience into words.”
 
Along with the reactions, landscapes, emerald lakes, and wildlife as well as the world-renowned service onboard, are offered to give the audience a sense of the entire Rocky Mountaineer experience.  

RELATED: Canadian Rail Company Rocky Mountaineer Launches First U.S. Rail Route

For more information on Rocky Mountaineer, visit agent.rockymountaineer.com/login.htm.

Suggested Articles:

The airline will make a final decision on the new Economy Skynest sleeping pods next year. More here.

Hotel Xcaret Mexico and UNICO 20°N 87°W Hotel Riviera Maya have earned AAA’s highest designation. Here’s some inside intel to help you sell them.

The $60 million investment will include $40 million in upgrades at the Bahia Principe Grand Tulum. Here’s what else is planned.