Tourism Fiji Launches Refreshed Advisor Training Program

Tourism Fiji has re-launched “Matai 2.0,” its online training program for travel advisors across the globe. The program has been updated to be more interactive and visually stimulating. It includes an enhanced user interface experience for better functionality. Courses and modules about the destination will be added regularly, including topics for advisors to maximize their own social media channels to attract clients.

Brent Hill, CEO of Tourism Fiji, said: “We’re excited about this brand-new course that will deliver updated and engaging content covering all our key pillars and niche tourism products across Fiji’s twelve regions. After 20 months of border closures, the travel industry has changed, and we felt it was important to update and change our training program to help new advisors coming into the industry learn the destination or allow previously registered advisors to relearn and get updates on the destination again in a new and refreshed way.”

The Matai 2.0 program will be equipped with creative interactive maps, new fact sheets and product videos, all designed with rewards and benefits such as airline benefits, exclusive invites, places on familiarization trips and invitations to marketing activities and events.

The new three-tier system means training and learning won’t stop once advisors have become a Fiji Matai Specialist. Now, advisors can reach “Silver” and “Gold” levels, unlocking additional benefits as they go through the tiers. Advisors will be able to discover all the tourism products and experiences the destination has to offer, besides learning how to help their clients select a region that’s ideal for them, including understanding the best resorts for luxury, romance, diving, adventure and other niche experiences.

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