AMResorts, an Apple Leisure Group (ALG) company, this week began construction on two new all-inclusive resorts in Miches, a secluded area on the northeast coast of the Dominican Republic. When they open, Secrets Playa Esmeralda Punta Cana and Dreams Playa Esmeralda Punta Cana will become the first AMResorts-branded properties in this region of the country, and they will bring its total number of properties in the Caribbean to 20. During the last decade, AMResorts has increased its branded room inventory by nearly 300 percent, and the company closed 2019 with over 24,000 rooms.
President of the Dominican Republic Danilo Medina; Minister of Tourism Francisco Javier Garcia; and Javier Luque, president of Inversora Playa Esmeralda & Fuerte Group, joined ALG Executive Chairman Alex Zozaya at the groundbreaking ceremony, where plans for the new complex located on Playa Esmeralda, 45 minutes from Punta Cana International Airport, were unveiled. Luque noted that the development of this project represents a major growth opportunity for the Dominican Republic, especially in the tourism sector, a major driver of the country’s economy.
The two new resorts form the backbone of the $400 million Playa Esmeralda hospitality development. Once complete, Playa Esmeralda will encompass nearly 1,500 hotel units, as well as a shared promenade with a convention center, a theatre, retail offerings and a fitness center and spa. The promenade will also serve as the property’s main culinary hub, featuring a range of restaurants and buffets.
On the initial phase, the Secrets and Dreams-branded properties will each have 750 rooms and suites, with 250 accommodations at each resort allocated exclusively for Preferred Club guests. Additional details on each resort include:
- Secrets Playa Esmeralda Punta Cana: This adults-only resort will have four bar concepts, four snack bars and a private lounge for Preferred Club members
- Dreams Playa Esmeralda Punta Cana: Catering to families, the resort will offer three snack bars and four bars, as well as its own Preferred Club lounge, an Explorer’s Club for Kids with activities for children between the ages of three and 12, and a Core Zone Teen’s Club with entertainment for teenagers ages 13 to 17.
As part of its commitment to driving positive economic impact throughout the emerging Miches, Playa Esmeralda is expected to help create over 2,000 new jobs in the region. Additionally, the development will bring a new network of roadways to the area, which will not only provide access to goods and personnel, but also improve the quality of life for nearby residents.