AMResorts has opened its first Secrets-branded property in Europe: the Secrets Mallorca Villamil Resort & Spa in Spain. The property, which is in the town of Peguera on the island of Mallorca, is currently owned and operated by Spain-based hotel group Hesperia Hotels & Resorts, and it marks the first Secrets property in Europe and a milestone in AMResorts’ ongoing European expansion.
The 162-room property underwent a $3.5 million renovation that refreshed all of its guestrooms and suites and added two sunrooms, including one reserved for Preferred Club guests. Select suites also now have access to a new, exclusive swim-up pool.
The romance-centric, adults-only resort will offer Secret’s Unlimited-Experience vacation concept, which includes reservation-free dining at four restaurants, five bars with an unlimited selection of top-shelf spirits and a daily refreshed minibar. Guests will also be able to enjoy amenities ranging from a heated outdoor pool overlooking the Mediterranean, a fitness center and activities including live musical performances and themed parties.
Since the merger between AMResorts parent company Apple Leisure Group (ALG) and The Mark Travel Corporation, AMResorts has been expanding into Europe via its Secrets, Dreams and Amigo brands. In addition to the new Secrets resort in Mallorca, ALG and Hesperia are also planning to launch Secrets Lanzarote Resort & Spa by the end of the year, with the Amigo Fuerteventura Resort and the Dreams Lanzarote Resort & Spa also under development.
Thus far the company’s European expansion efforts have focused on Spain with the four new resorts and the purchase of a majority share in Spanish hotel chain Alua Hotels & Resorts. Earlier this year at the International Tourism Fair, however, executives teased plans to expand beyond Spain in the future, with destinations such as Greece or Turkey reportedly under consideration.