Apple Leisure Group (ALG) is planning to expand its European resorts beyond Spain, potentially with a new property in Greece or Turkey to be announced by the end of the year. Company executives including EVP and Chief Strategy Officer Javier Coll made the announcement during an update at the International Tourism Fair on the company’s expansion into Europe.
“We are analyzing several projects as we have received great interest from owners,” Coll said in a written statement.
Coll reported that the company plans to grow its European portfolio to 35 hotels and 10,000 rooms across the continent by 2021. The company’s initial forays into the continent have focused on Spain, with an initial reflagging of four resorts under the company’s Secrets, Dreams and Amigo brands: the Secrets Mallorca Villamil Resort & Spa in March; the Secrets Lanzarote Resort & Spa and Amigo Fuerteventura Resort in May; and the Dreams Lanzarote Resort & Spa in November. Late last year ALG also purchased a majority share in Spanish hotel chain Alua Hotels & Resorts, bringing more than 4,000 additional rooms in Spain into ALG’s European division.
Worldwide Update
During the event ALG also announced that it closed 2018 with more than 22,000 rooms in its open resort portfolio and an additional 12,000 in development, following another year of double-digit growth. ALG says it now has 63 open resorts, and 25 in its development pipeline, in 11 countries across eight brands. The company said that its expansion will continue in 2019 as it enters new markets across Europe, as well as in popular destinations throughout Mexico, the Caribbean and Central America.
The company also recently announced the development of Breathless Tulum Resort & Spa, in partnership with Grupo Hotelero Santa Fe. Scheduled to open in 2021, the 300-suite resort marks the fifth property for the Breathless Resorts & Spas brand.
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