Meliá Hotels International has announced plans to revamp its INNSiDE by Meliá brand. Previously focused on centrally located, urban lifestyle hotels, in 2019 INNSiDE by Meliá will expand to resort destinations in order to bring a stronger leisure and wellness offering to its portfolio, Meliá said.
Meliá said the move would help the company target Millennials in the mid-scale lifestyle category by expanding into resort-led destinations, where the lines between work and leisure are becoming more fluid. INNSiDE will have 22 hotels, with plans to expand into resort locations in Europe and Indonesia, including Fuerteventura, Mallorca and Bali, as well as urban locations in Asia, Europe and the Middle East.
Relaunching in 2019, the brand will focus its strategy on sustainability, holistic bleisure, music and local culture, to introduce initiatives that target millennials. The properties will aim to provide a space and place that embraces the local culture and creates environments where guests can work, workout, rest and play. To encourage them to discover new neighborhoods, guests will have access to INNSiDE city guides, with local sights and wellness tips.
INNSiDE by Meliá is set to be a flagship for sustainability for Meliá Hotels International, the company said. The new brand will use recyclable materials throughout properties, work with hyper-local suppliers and guarantee no single-use plastic.
The lifestyle hotels will aim for a “holistic bleisure” feel, with fitness suites, digital fitness software and on-site swimming pools. Daily yoga classes will be available at the brand’s beach locations, with weekly classes available at urban locations.
Rooms will be renovated to provide cozy in-room amenities, including bathrobes, slippers and flip flops, a coffee machine, complimentary minibar, with fresh juices and local beer. Smeg fridges will be available to Superior+ guests, packed full of healthy treats, drinks and snacks. Superior+ rooms will also have high-end sound systems, complimentary streaming services and complimentary bike rental to encourage guests to explore the local area. Guests will be able to relax in a hammock in resort locations or a hanging chair in urban destinations.
All properties will have open lobby spaces for meetings, whether social or business, as well as creative meeting room spaces including a cinema, wellness studio and recording studio, which can be hired for events and functions.
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