Apple Leisure Group Releases Mexico, Caribbean and Europe Expansion Update

Secrets Mallorca Villamil Resort & Spa pool

Apple Leisure Group (ALG) has released an update on its expansion in Mexico, the Caribbean and Europe for the first half of 2019. The first half of the year saw the company’s AMResorts subsidiary sign six new resort management deals and celebrate the opening of its first European property in Spain

AMResorts currently has 66 all-inclusive resorts in its portfolio with an additional 23 branded properties, representing nearly 9,000 rooms, in various stages of development. The development pipeline will increase AMResorts’ available room inventory by 40 percent, ALG said. 

The first half of the year saw AMResorts announce six new resort brand management contracts under four of its brands, across several markets including Mexico and the Caribbean. These include:


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  • Breathless Cancun Resort & Spa (Cancun, Mexico): 429 rooms
  • Dreams Curacao Resort, Spa & Casino (Curacao): 286 rooms 
  • Dreams Macao Beach Punta Cana  (Dominican Republic): 500 rooms
  • Dreams Acapulco Resort & Spa (Acapulco, Mexico): 605 rooms
  • Now Emerald Cancun (Cancun, Mexico): 427 rooms
  • Sunscape Akumal Beach Resort & Spa (Riviera Maya, Mexico): 360 rooms

The new deals include the first Dreams-branded properties in Macao Beach and Acapulco, as well as the first Sunscape-branded property in Mexico’s Riviera Maya

Europe Expansion Update

In Europe, AMResorts recently celebrated the grand opening of the Secrets Mallorca Villamil Resort & Spa, the first Secrets-branded property in Spain. To commemorate the delivery of the new property, which is in Paguera, in the Calvià municipality of Mallorca, the ALG Europe team held a celebration hosted by Alice Campello, model, influencer, and wife of the Atlético de Madrid player Álvaro Morata.

The 162-room property, which held a soft opening in May, underwent a renovation that refreshed all of its guestrooms and suites and added two sunrooms, including one reserved for Preferred Club guests. Select suites also now have access to a new, exclusive swim-up pool. 

Looking ahead, ALG said that AMResorts plans on delivery more than 2,500 rooms by the end of the year. In 2020, the company will open the Secrets St. Martin Resort & Spa and the Dreams Macao Beach Punta Cana

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