Brad Cirino Joins Playa Hotels & Resorts as VP of Sales

Playa Hotels & Resorts has named Brad Cirino, vice president of sales. Cirino will report to Dean Sullivan, senior vice president of sales and marketing of resorts, and will be based out of the company’s Fort Lauderdale office.

In his new role, Cirino will lead all sales initiatives that support the strategic growth of Playa’s portfolio of all-inclusive resorts that include global brands such as Hilton, Hyatt Zilara, Hyatt Ziva, Wyndham Alltra and the Marriott Luxury Collection properties.

“We’re proud to welcome Brad to the team at such a pivotal time in the company’s history,” said Sullivan in a press note. “Brad’s depth and breadth of sales experience in different areas of hospitality makes him the ideal leader to further expand our growing footprint. He will play an integral role in executing our sales initiatives and the evolution of our revenue strategies in the future.”

Cirino brings to Playa 20 years of experience; his previous leadership roles include area director of sales, market & events at Hyatt Hotels for the Caribbean and most recently, director of sales and marketing at the Lowes Miami Beach Hotel

“I’ve been an admirer of Playa Hotels & Resorts for some time as they have expanded from Mexico across the Caribbean under the leadership of some of the brightest minds in the business and I’m thrilled to take my spot on the team,” Cirino said in a press release. “Playa Hotels & Resorts provides a level of quality, service and luxury that is unparalleled in the all-inclusive segment of the industry.”

For more information on Playa Hotels & Resorts visit,

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