Hyatt Hotels Corporation and Hong Kong-based Keyestone Group have announced plans for China’s first Hello Kitty Hotel in Sanya, Hainan. Expected to open by 2025, the hotel will be developed by the Keyestone Group and added to the JdV by Hyatt brand. The hotel is part of the Sanya Hello Kitty Resort—the first Hello Kitty theme park in Hainan Province.
The hotel will have 221 rooms and villas adorned with Hello Kitty designs and other well-known Sanrio characters. Amenities will include three signature restaurants and bar, a themed ballroom, a swimming pool and a spa and fitness center. To be built within the 52-acre Sanya Hello Kitty Resort, the hotel will offer guests and visitors an immersive experience connected to and reflective of the theme park. The hotel will also offer seasonal events, activities and menus to celebrate key festivals with guests throughout the year.
“As Keyestone Group continues to grow our hospitality portfolio across Greater China, we are excited to extend our collaboration with Hyatt,” said Jeffery Pun, chief executive officer of Keyestone Group, in a press announcement. “Sanya Hello Kitty Hotel will leverage our respective strengths in developing and managing world-class hospitality projects to offer guests a truly unique experience as they unwind and rejuvenate with their favorite Sanrio characters.”
Stephen Ho, president of growth and operations, Asia Pacific of Hyatt, added, “We look forward to bringing to life well-loved Sanrio characters in this exciting new project, which will retain a unique identity while providing the JdV by Hyatt brand’s signature guest experience that is inclusive, free-spirited and distinguished by heartfelt and joy-driven service.”
An intellectual property licensing agreement was signed between Keyestone Group and Sanrio (Shanghai) International Trade Co., Ltd. in July 2019, granting Keyestone Group access to more than 400 trademark Sanrio characters, many of whom will be featured in the Sanya Hello Kitty Resort and Hotel.
The hotel will be the second Hyatt-branded hotel located in Hainan that Keyestone Group has been involved in developing, alongside the Grand Hyatt Sanya Haitang Bay Resort & Spa, which opened in 2016. This is in addition to several milestone projects by Keyestone Group that are contributing to Hainan’s vibrant tourism landscape and boosting its profile as a travel destination of choice.