Hilton has announced a new exclusive partnership with premier outdoor hospitality company AutoCamp. This will allow Hilton to offer guests an experience that combines outdoor adventure with the hospitality and design-focused approach of a boutique hotel. The locations for this experience include properties situated near popular national parks.
AutoCamp stays will be bookable on Hilton’s direct channels in the coming months, giving Hilton guests direct access to outdoor hospitality that goes beyond “glamping.” Hilton Honors members will be able to earn and redeem points and enjoy exclusive member benefits while experiencing sought-after locations across the United States such as Yosemite, Joshua Tree and Russian River in California; Zion, UT; Cape Cod, MA; and the Catskills in New York. Locations in Asheville, NC, and Sequoia, CA, are opening this summer, with a Texas Hill Country location planned for 2025.
According to the Hilton Trends Report, in 2024, nearly half of travelers will prioritize exploration and adventure, with more than half of Gen Z and Millennials carving out more budget for these types of experiences, exceeding other generations.
Through an exclusive relationship with Airstream, AutoCamp offers custom-designed Airstreams, spacious cabins, luxury tents and other unique accommodations. Located at the heart of each AutoCamp is The Clubhouse, the social hub of the property, which serves food and beverage options from The Kitchen and offers grab-and-go merchandise and retail items from a boutique market. Each Clubhouse is designed with a mid-century modern aesthetic. Surrounding The Clubhouse, the grounds have multiple common areas, including communal fire pits, trails, swimming pools (at select locations), group meeting spaces and other outdoor amenities.
Related Stories
Trump International Hotel Waikiki to Rebrand as Hilton LXR Hotel
Now Open: Under Canvas North Yellowstone – Paradise Valley
New Grand Canyon Glamping Resort Opens
Hilton Accelerates Expansion in the Caribbean and Latin America