Bedbank Hotelbeds has announced a new campaign with Travel South USA to introduce travel advisors to the southern states of the U.S. and promote both domestic and international tourism.
Starting this month, Hotelbeds will launch the campaign with Travel South USA focused on its extensive network of travel advisors in the U.S., United Kingdom, Canada and Germany, to promote the destinations included in the promotion. In doing so, Hotelbeds aims to showcase the wide range of tourist attractions that the southern places have to offer, from beaches to mountains; from activity to leisure; from big cities to small towns, that can be enjoyed at any time of the year.
Following the success of the 2020 campaign in cooperation with Travel South USA, this year's campaign will feature nine states and 14 cities in the southern United States. Each destination will provide a unique and diverse experience for leisure tourists.
“After a very successful co-operated domestic campaign with Travel South USA, that included nine participants, we are expanding the footprint for this campaign. Now we have 23 destinations that will be participating, and the timing could not be better with the recent announcement of E.U. travel into the United States,” said Joseph Sheller, head of global destination marketing at Hotelbeds, in a press statement.
Liz Bittner, president and CEO, Travel South USA, added, “The campaign in 2020 helped many destinations stay afloat, and based on our early successes, we have launched a new and expanded campaign. Over the coming months, we have more partners, more hotels and attraction deals, and more outreach to the travel trade around the globe. The ROI is a win-win for our trade clients, valued customers, and destination partners. We love telling stories that inspire a visit to the Authentic South and backing it up with an e-commerce platform protecting our tour operators and travel trade customers.”
The marketing campaign will be promoted through the company's two main distribution channels Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors).
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