JW Marriott Introduces the “Family by JW” Program

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JW Marriott, part of Marriott International, announced the launch of the brand’s “Family by JW” program, a new global initiative that underscores the importance of families spending time together. 

Through partnerships and non-profit collaborations, and with exclusive on-property experiences, Family by JW offers a variety of experiences to family travelers, from customized stretching activities with The Joffrey Ballet and hands-on cooking experiences with JW Marriott chefs to opportunities to explore and think about architecture with educational activities suggested by The Solomon R. Guggenheim Museum.

Intended for children ages five to 12, Family by JW consists of adventures designed to leave families feeling inspired and connected throughout their journey at JW Marriott. Each activity has been created to promote quality time that is both engaging and enriching in order to benefit travelers of all ages well after their stay. 


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Inspired by JW Marriott founders, J. Willard and Alice Marriott, and the brand’s three core pillars of culinary, culture and well-being, the program has been tailored in keeping with this philosophy to include three kid-friendly themes – creativity, activeness, and culture.


With the theme of creativity being a major focus for the Family by JW program, JW Marriott has collaborated with the Guggenheim Museum to engage the brand’s youngest guests through content that invites them to explore a world of art, architecture and culture. 

JW Marriott and the Guggenheim have created a special activity guide amenity that children will receive upon check-in. The activity guides include self-guided architectural-focused exercises where children are encouraged to design their own building and think about spatial perceptions.

In addition to creative activities, these guides are designed to motivate children to stay active throughout their adventures with pages dedicated to movement and stretching breaks during the course of their museum tours. The bespoke activity guides are customized for each JW Marriott property and allow children to broaden their perspective of the world while becoming immersed in their city’s surroundings. 


The activeness pillar of Family by JW focuses on guests’ well-being and encouraging the incorporation of healthy practices into their daily life in a way that is beneficial for both mind and body. JW Marriott and The Joffrey Ballet have unveiled “Wind Down and Get Up,” a series of stretches designed for families to practice together in their rooms. Children can start and end each day with stretches that can be replicated beyond their stay with JW Marriott.

The brand’s collaboration with The Joffrey Ballet also incorporates an exclusive turndown service, inclusive of special cards designed by The Joffrey Ballet experts that are available in each family’s guestroom. The cards include stretching techniques that promote well-being and can be performed in-room, providing an opportunity for families to spend more value-added time together and engage in active experiences.


In an effort to inspire children from a young age to understand the importance of nutrition, try new things and learn more about cultural diversity, JW Marriott offers interactive cooking classes led by property culinary experts and chefs at select JW Marriott properties. Participants will get introductions to nutritious cuisines that reflect the culture of the surrounding destination, allowing them to learn more about where their food comes from. 

Additionally, JW Marriott’s in-room family dining concept brings shareable dishes to each family’s hotel room. Dishes are designed to invigorate the bodies and minds of each family, keeping them fueled throughout the day. Protein-packed and high-fiber menu highlights include Oven Roasted Organic Chicken accompanied with Rainbow Vegetables and Turkey Bolognese Whole Wheat Spaghetti served with Baby Lettuce Salad with Yogurt Ranch.

For more information, visit www.marriott.com.

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