On June 4, Travel Impressions (TI) will host its first-ever Facebook Live roundtable looking back on #BestofLeBlanc, its most recent #OnLocaTIon campaign that took place April 30 – May 4 at the newly opened, Le Blanc Spa Resort Los Cabos.
Travel Impressions team members who experienced Le Blanc Spa Resort during #BestofLeBlanc will host a half-hour session to recap highlights, key takeaways and memories.
The campaign featured in-room amenities, gourmet dining experiences, tequila tastings and excursions into town. The campaign aims to provide agents with virtual firsthand knowledge of this adults-only, all-inclusive resort in Los Cabos.
The takeover was part of Travel Impressions’ EducaTIon First initiative, a collection of programs designed to keep travel professionals knowledgeable and current. With limited-occurrence #OnLocaTIon Facebook takeovers, agents can walk in the footsteps of TI team members from the convenience of their desktop or mobile device.
Public posts that allow for agent shares also provide content for agencies to use on their own feeds, adding more value to the follow. In addition, every property, brand or destination that participates in an #OnLocaTIon takeover has its own proprietary hashtag like #BestofLeBlanc, allowing agents to pull up vital information, specific posts, photos, and videos with an online search in perpetuity.
Each campaign aims to offer insightful tips agents can use to more efficiently sell the resort partners in Travel Impressions’ portfolio, as well as an on-the-ground perspective that goes beyond basic marketing.