MADE Hotel, at the corner of 29th and Broadway in New York City’s NoMad neighborhood has officially opened to the public. The property is the inaugural hotel project of developer Sam Gelin, and aims to take a reinvented approach towards the guest experience. MADE Hotel encompasses 18 stories with 108 guest rooms.
Greg Proechel joins Gelin as overseer of all of MADE’s food operations. Charles Seich will also be on the team as food and beverage partner, while husband-wife team Jeremy Oertel and Natasha David will run the bar program.
MADE Hotel’s food and beverage offerings and public and private areas include Paper, a communal coffee shop; Proechel and Seich’s restaurant, Ferris; a lobby-level bar and Good Behavior, the hotel’s rooftop bar space with panoramic views of New York City.
Paper is a neighborhood coffee shop open to the public and hotel guests alike, with the goal of curating the highest quality coffee, tea and baked goods for visitors to integrate into their daily routines. As day becomes night, cappuccinos make way for craft cocktails and selected wines as Paper becomes a social space.
The hotel’s rooftop bar and lounge, Good Behavior, is located on the 18th floor with a view of the Empire State Building. The space has a secluded, greenhouse feel, while the menu focuses on Tiki-inspired drinks, unique craft beers and large format cocktail service, with space for both indoor and outdoor entertainment, live music and DJs.
The hotel’s flagship restaurant, Ferris, will serve a menu of New American, seasonal and vegetable focused dishes in an environment built around community. The restaurant is located on the hotel’s subterranean level and features a courtyard.
Throughout the hotel, Studio MAI have cultivated an urban international design aesthetic imbued with elements of global simplicity. Exposed custom raw-bronze shelving and handwoven fabrics form a multi directional day bed platform to add a level of personalization to each guest's rooms. The hotel’s stairwell has a bold graphic mural from Brooklyn based artist, Bill Rebholz.
Rates start at $350 per night for a Standard King Room. For more information, visit madehotels.com.