Minor Hotels to Rebrand Several NH Hotels Into Avani

Minor Hotels has announced the expansion of Avani Hotels & Resorts, a lifestyle brand targeted at "Millennial-minded" travelers, in Europe and Latin America. As part of a strategic expansion of the brand into new regions of operation, Avani will add five properties in key cities in Europe—one in Spain, two in Italy, one in Germany and, next year, one in the Netherlands. Coinciding with the European expansion, Avani will also launch in Central and South America with hotels to be added in Mexico and Colombia.

The first of the strategic additions will see Avani make its debut in Spain in June, with the rebranded 101-key Avani Alonso Martínez Madrid Hotel. In Italy, the brand will launch with the rebranding of two hotels—first the 65-key Avani Palazzo Moscova Milan Hotel in June, followed by the 144-key Avani Rio Novo Venice Hotel in the summer. Later in the year, Avani will also debut in Germany with the rebranded Avani Frankfurt City Hotel, offering 256 rooms.

Also in Europe, Avani will enter the Netherlands in 2024 with the launch of a 163-roomhotel in Amsterdam: The rebranded Avani Museum Quarter Amsterdam Hotel, located in one of the Dutch capital’s most vibrant districts, will join the brand’s portfolio in Q2 next year. Each of these will be rebranded from Minor Hotels' NH Collection Hotels line.

Avani Palazzo Moscova
Avani Palazzo Moscova (Avani Hotels & Resorts)

The company is also preparing to introduce the brand in Latin America, where two additions to the Avani portfolio are planned for later this year with two more rebranded properties. Regional operations will begin in one of Central America’s leading tourist destinations with the launch of the 140-key Avani Cancun Airport Hotel in Mexico in Q3, followed in Q4 by the 66-key Avani Royal Zona T Bogota Hotel in Colombia. These will also be rebranded from the NH Collection hotels line.

Guests can expect to find an AvaniFit gym, The Pantry, a ‘grab and go’ concept, Avani PopUp, and al fresco dining experience for couples and groups, and Avani Kids, the brand’s way of enhancing the stay of younger guests. Launched in 2011, Avani Hotels & Resorts currently has 38 properties in 20 countries across Asia, Australasia, the Middle East, Indian Ocean, Africa, and one hotel in Europe in Portugal. Minor Hotels is an international hotel owner, operator and investor with more than 530 hotels in 56 countries in Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America.

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