Minor Hotels will introduce its Avani Hotels & Resorts brand to the Netherlands in Q2 of this year. The rebranded 163-key Avani Museum Quarter Amsterdam will provide a contemporary canal-side experience, blending Dutch art and history for leisure and business travelers.
Avani Museum Quarter Amsterdam is centrally located in Amsterdam's cultural hub, near landmarks like the Rijksmuseum and Van Gogh Museum. The hotel draws its inspiration from the Stedelijk Museum; its sleek glass façade will be balanced by vibrant interiors and complemented by high gloss finishes that pay homage to Amsterdam's iconic canals.
The hotel’s modern rooms and suites, complete with 60s-inspired furniture, will be spread across seven floors, some with floor-to-ceiling windows. All will be equipped with the latest mod-cons, including a power shower, coffee machine, garment steamer, yoga mat and a Bluetooth speaker. In-room dining will be available 24/7. For fitness enthusiasts, the AvaniFit gym will operate around the clock. In addition, the nearby Vondelpark provides jogging tracks.
On the hotel’s ground level, an open-floor lobby lounge will share space with The Pantry, Avani’s grab-and-go dining concept. Here, guests will be able to start their day in the Dutch capital with a breakfast of local favorites alongside hot dishes made à la minute and served indoors or on the al fresco terrace. For wellness-minded travelers, the menu will offer plenty of healthy snacks, including vegan bites and smoothies.
About the location: The bustling PC Hooftstraat shopping district and the De Pijp neighborhood are within a five-minute stroll. Amsterdam Central Station is a mere 10-minute drive away, ensuring seamless connectivity for travelers. For corporate engagements, the hotel will provide a stylish boardroom, while the RAI Exhibition and Convention Centre is a short tram ride away.
The upcoming launch of Avani Museum Quarter Amsterdam follows the recent expansion of the brand in Europe. Properties were added in Madrid, Milan and Venice last year, followed by the opening of Avani Frankfurt City Hotel at the start of 2024, in addition to the upcoming debut of the Avani brand in China. With a strong presence in Asia, the Middle East and Sub-Saharan Africa, Avani’s expansion into new destinations continues in 2024 with plans to more than double its property count to almost 100 by the end of 2026.
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