Nikki Beach Hotels & Resorts Announces Expansion Plans

Hotel owner-operator Nikki Beach Worldwide has made two new executive appointments ahead of its hotels and resorts division expansion throughout China, India, Australia and South East Asia.

Nikki Beach Worldwide, the global luxury lifestyle and hospitality brand, is focusing on the Hotels & Resorts sector of the business. Newly hired President of Nikki Beach Hotels & Resorts Asia Kevin Wallace will lead the division’s plans for expansion throughout China, India, Australia and Southeast Asia, while Alexander Schneider will serve as Vice President of Nikki Beach Hotels & Resorts in Europe and the Middle East.

Kevin Wallace has held many senior positions within the hotel industry as a CEO, CFO and COO in Asian markets. Prior to joining Nikki Beach Hotels & Resorts, Wallace was President of Centara Hotels and Resorts, Managing Director-Asia of Plateno Hotel Group, and Managing Director-Asia Pacific for Dream Hotel Group.

Alexander Schneider has been working with the brand since April 2016, leading the opening of Nikki Beach Resort & Spa Dubai. Within six months of opening, the resort ranked in the top 10 of all luxury resorts in Dubai. Born and raised in Germany, Schneider brings over 17 years of hotel management experience. Schneider has worked with major hotel operators including Emirates Palace Abu Dhabi - United Arab EmiratesRixos Properties, United Arab Emirates; Grand Hyatt, Germany; and Casa Camper in Berlin.He has worked in hotel operations, revenue management, sales, and marketing.


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While Nikki Beach’s roots are in luxury beach clubs with 13 destinations worldwide, the Nikki Beach Hotels & Resorts portfolio currently includes four resort properties in Koh Samui, Thailand; Porto Heli, Greece; Bodrum, Turkey; and Dubai, United Arab Emirates. The Nikki Beach Hotels & Resorts business model is based on experiential luxury with a very high food and beverage component.

With the recent appointment of Lucia Penrod as CEO of Nikki Beach Worldwide, roles have changed. The shift in responsibilities gives Jack Penrod more time to further develop this new division of the company. There are also plans to develop rooftop locations in major metropolitan areas, and there is an ongoing pipeline of properties to open in the next five years, with a goal to have several in contract within the current year. The Nikki Beach Hotels & Resorts division has plans to open over 20 additional properties in the next five years.

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