Steigenberger Hotels & Resorts to Establish Stronger Egypt Presence

Resort Achti Luxor
Resort Achti Luxor // Courtesy of Steigenberger Hotels & Resorts

Steigenberger Hotels & Resorts is opening three new hotels in Egypt this year. Simultaneously, the company is appointing five new general managers and one new hotel manager to drive group growth further.

A Hotel Directly Next to the Pyramids and a Pool With Views of the Nile

The Deutsche Hospitality portfolio in Egypt consists of 12 hotels. The company is planning to open two new hotels in 2019—the Steigenberger Hotel El Lessan Ras el Bar near Damietta in the north of the country and the future Steigenberger Resort Achti on the east bank of the Nile, which is located near the Great Pyramids of Giza.

The Steigenberger Hotel El Lessan in Ras El Bar is being developed on the walkway of a peninsula which is formed by a Mediterranean beach and the estuary of one of the branches of the Nile. The hotel has 158 rooms and suites, two restaurants, a lobby bar, a swimming pool with a separate children’s section, a health and beauty spa, a gym facility and two large ballrooms.


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Conversion works are happening to bring the Resort Achti Luxor to Steigenberger standards, and the hotel is slated to begin official operations under the brand name in the third quarter of 2019. The future Steigenberger Resort Achti in Luxor will have 281 rooms, suites and bungalows. There will also be two restaurants and a bar with terraces for travelers to look out over the Nile. Further amenities will include a jacuzzi in the bungalow area, an outdoor pool with river views and a conference room.

Deutsche Hospitality aims to achieve annual growth of 15 percent. Specific development plans are in place for over 30 hotel openings between now and 2021. These include Steigenberger Hotels & Resorts in Denmark, India and Thailand. Steigenberger Hotels & Resorts are mainly focusing their expansions in the Middle East and Europe. Deutsche Hospitality is investing millions in full reinvigoration and further development of the Steigenberger Hotels & Resorts brand as part of its global “Made in Germany” strategy. 


New General Managers

Hisham Mohamed Saied has been general manager of the Steigenberger Hotel El Lessan in Ras El Bar since April 1. The hotel is slated to launch in the third quarter of 2019. Saied had already accumulated several years of experience as a general manager, previously holding positions in the Jaz Mirabel Resort, the Jaz Club Fanara & Residence and the Jaz Almaza Beach Hotel.

Thirty-nine-year old Wael Aboelseoud has taken on a new role as general manager at the Steigenberger Cecil Hotel in Alexandria, starting from April 1. Aboelseoud has worked for Steigenberger Hotels & Resorts since 2013, and his most recent position was hotel manager of the Steigenberger Hotel El Tahrir in Cairo.

Ashraf Naguib has been the new director of the Steigenberger Resort Achti since the beginning of the year. The hotel will launch at the end of 2019. Naguib has over 35 years of experience in the sector, both in Egypt and the Middle East. His career as a general manager dates to 2001, and he has worked in this role for a number of new hotels.

In January, Gunnar Wassong moved from the Steigenberger Golf Resort in El Gouna to the Steigenberger Aqua Magic. A native of Cologne, Wassong studied hotel management in Heidelberg and has been general manager of Jaz Hotels & Resorts in Makadi, Egypt, since 2006.

Hisham Tawfik succeeded Wassong as general manager of the Steigenberger Golf Resort in El Gouna at the turn of the year. Tawfik has been previously been employed by several hotels, and his past achievements include launching the Robinson Club on Djerba.

Also in January, Ali Mansi took over as hotel manager of the Steigenberger Pyramids in Cairo. Mansi has worked in the hotel business for 27 years and has worked in general manager roles for several hotel brands during this period.

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