W Hotels Debuts in Italy With Rome Opening

W Hotels Worldwide has made its Italian debut with the launch of W Rome. The 162-room hotel, spanning two adjacent 19th-century palazzos, is located on Via Liguria next to the Spanish Steps.

Designed by Meyer Davis, the hotel juxtaposes the city’s traditional architecture and cultural heritage with a "unique" interpretation of Roman design. Boundaries are blurred between public and private spaces as surprises reveal themselves throughout the guest experience, including a hidden door in the bathroom leading to the intimate Parlapiano, a secret garden inspired by one of Borromini’s churches featuring traditional Italian stone complete with kissing benches, lush foliage, topiary and water fountains.

Guests are welcomed into the hotel via the W Lounge, where seating areas are surrounded by sculptures and pieces of art, while black and gray marble flooring run throughout. Many of the 147 guestrooms and 15 suites have private balconies and terraces. The Extreme WOW (Presidential) Suite offers an expansive terrace. The suite’s décor combines historical Roman architectural elements with the latest in-room technology and custom-made modern furniture.

The signature Giano Restaurant, led by the Michelin-starred Head Chef Ciccio Sultano, offers all-day Italian-style dining with a menu of sharing plates and homemade pasta dishes.

At the heart of W Rome is the open-air courtyard, Giardino Clandestino, where guests can socialize and enjoy live entertainment while indulging in an Aperitivo Eterno with Sicilian street food specialties. Zucchero x Fabrizio Fiorani is the destination for sweet treats at W Rome, offering pastries, homemade gelato and more. Those dining at Giano will receive a coin for the sweet machine in Zucchero, which offers handmade chocolates.

The W Lounge offers live music, DJ sets and an innovative cocktail menu at night. The rooftop terrace is home to the WET Deck complete with a plunge pool and Otto Rooftop Bar.

Wellness at W Rome has been curated by Italian athlete Pietro Boselli, with the first FUEL x Petra Studio Gym and personal training program. Boselli will offer boxing, yoga and high-intensity workouts.

W The Store has partnered with Daria Reina, artistic director, photographer, travel editor, Italian tastemaker and co-founder of Chez Dede. Reina brings her Franco-Italian style to W Rome with a locally inspired capsule collection. Exclusive to The Store at W Rome, Daria has designed a soon-to-be released bag inspired by all that W Hotels brings to Italy.

For more information, visit www.w-rome.com.

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