by Tom Mulvihill, The Telegraph, February 1, 2019
It’s not unknown for hoteliers to have strange ideas. In recent years, we have seen hotels open in sewage pipes, hotels shaped like dogs, and even a hotel designed to resemble a human colon. But a new sausage hotel in Germany could well be the wurst of the lot.
The BB&BB (Boebel Bratwurst Bed and Breakfast) in Rittersbach, a village near Heidelberg, is a temple to all things sausage: sausage-patterned wallpaper, sausage-shaped pillows and soap bars, and, perhaps most unusually, hunks of dried sausage hanging from the walls.
It’s owned by a fourth-generation local butcher called Claus Boebal, who opened the b&b in order to share his passion for the meaty product with the wider world.
'This is absolute bratwurst heaven and I love that,' said Boebal. “I wanted to get a bit of holiday feeling in my house and ... make the bratwurst attractive for the whole world.”
And when it comes to innovative ideas, the butcher certainly has one or two bangers up his sleeve.
Guests in each of the seven rooms (which start from around £60) can send one complimentary bratwurst greeting card: a handwritten note accompanied by a large, heart-shaped bratwurst.
For the guests themselves, bratwurst can be ordered up on room service, there’s a minibar of meaty snacks in the hallway, and sausages hang above the beds for weary travellers in need of a late-night sausage.
Downstairs, the hotel’s restaurant – the Wurstaurant – serves a sausage-laden menu that even includes Bratwurst-flavoured ice cream, while next door in the butcher’s shops, curious visitors can sign up for lessons in sausage-making.
Boebal has previously proved to be something of a pioneer in the matter of bringing the sausage closer to people’s hearts, coming up with a string of ideas to help promote the humble meaty cylinders.
In 2003, the butcher dreamt up the notion of a ‘wurstbrief’, or ‘sausage-letter’: a vacuum-packed envelope containing a postcard and a bratwurst, ready to be sent to loved ones.
He is also the inventor of the ‘wurst taxi’, a food delivery service that locals can use when hungry for Boebal’s pork products.