As South America rises as an in-demand destination, the top agencies affiliated with American Marketing Group (AMG) networks experienced its culture and sights during their recent Elite Retreat. The agency owners sailed from Rio de Janeiro to Montevideo (October 27 to November 3) onboard Atlas Ocean Voyages’ World Navigator to celebrate their sales success.
The cruise highlighted some of Brazil and Uruguay’s top destinations at a time when traveler interest in South America is growing. The continent’s tourism market is worth $320 billion, and is projected to grow by 4 percent a year until 2032, according to Future Market Insights. As well, ocean cruising continues its popularity among clients of AMG affiliated agencies, with sales up 14 percent from 2023.
An AMG survey found that two of 2024’s top trends are off-the-beaten-path travel to exotic destinations and authentic travel. From cosmopolitan cities to historic towns, the Elite advisors enjoyed immersive experiences throughout Brazil and Uruguay. In the resort town of Buzios, they enjoyed a day at a celebrated beach club, with a local barbecue lunch and music. The former gold rush town of Paraty offered colonial charm and lush surroundings. Ilhabela and Punta del Este are renowned as tropical paradises, providing opportunities for water sports as well as relaxation.
Onboard, the advisors mingled with a special guest: Brazil native Luciana Berry, a former “Top Chef” winner. Berry conducted food tastings and cooking demonstrations that brought alive the exotic flavors and ingredients of Brazilian cuisine with creative flair.
During one-to-one meetings, advisors discovered the latest product and trend developments from suppliers. The itinerary also offered many opportunities for informal networking, including tours, hands-on experiences and evening events, which included a Carnival-themed tropical barbecue party poolside.
For more information, visit www.theamericanmarketinggroup.com.
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