Unique Vacations, Inc. an affiliate of the representative of Sandals and Beaches Resorts, convened more than 200 business development managers, company executives, industry leaders and government officials in Jamaica January 8-12 for the 2025 Global Sales Conference. Held at Sandals South Coast, the event was an immersion into the brands’ refreshed Caribbean-forward vision, strategy and innovative offerings, unveiling what Sandals and Beaches advisors can look forward to in the year ahead to boost productivity and maximize sales.
Keynote presentations, workshops and exclusive experiences immersed attendees in the brand’s new developments and positioning in the Caribbean, with key insights from Sandals Resorts International and Unique Vacations executives, industry leaders and government officials.
What's to know? Sandals announced it will be launching a new social media advocacy platform, WAVE, for travel advisors selling Sandals and Beaches Resorts. The invitation-only platform will equip travel advisors with social and content guidance through its software solution aimed to facilitate and incentivize social media advocacy. Equipped with features like content management, performance tracking, and AI customization and incentivization, WAVE intends to open the doors to new opportunities in social media marketing. WAVE debuts in 2025 to select advisors as a pilot program, with a wider rollout plan to follow.
“Made of Caribbean,” Sandals’ and Beaches’ new global campaign, created alongside an evolved visual identity, was also unveiled at the event. Brochures, car wraps, toolkits and more reflect the new branding. The “Sandals 2.0” brand evolution bolsters Sandals’ commitment to lead the all-inclusive industry with newly announced developments and suite types, including four-bedroom butler villas and Skypool suites with rooftop terraces in Jamaica.
A refreshed travel advisor and agency partner program, Sandals Elite Advisor, was announced at the event, as well. Sandals Elite Advisors can rely on dedicated support from their business development manager on a local level, specialized call center support teams to help achieve sales goals, and a travel advisor portal to help make bookings easy. Sandals Elite Advisors can ascend the ranks and receive exclusive benefits through status levels when registering every commissionable travel booking of three nights or longer.
Tip: Four U.S. and two Canadian travel advisors will win a five-night, all-inclusive stay in a butler suite at Sandals Saint Vincent and the Grenadines, plus airfare credit via a new contest. Those with the highest earnings from 2025 bookings at Sandals Saint Vincent and the Grenadines through January 31, 2025, will be on their way to Sandals’ newest home in the Caribbean. Additionally, advisors can receive an incentive bonus and earn up to 21 percent commission plus up to $85 extra cash bonus for new bookings made at any Sandals or Beaches Resorts when booked directly with Unique Vacations, Inc. via the TA Portal or the travel advisor reservations team.
For more information, travel advisors can visit www.taportal.sandals.com.
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