Keyword: Ruthanne Terrero
Editorial Director Ruthanne Terrero discusses how to navigate client issues. When should you react and when should you simply let them have their own way?
There are a myriad of factors that could influence your business this year; political, economic, local. Keeping a sound personal infrastructure internally, however, will help you fend off whatever blights the world might send travel’s way. Here are some top tips.
Today’s client tends to be extremely well versed in what’s available and possible in travel, so it’s important they know what’s going on behind the scenes.
Even if you know your customers very well, you can assume they have some mysterious thoughts they’re not sharing with you. Here are several ways you can proactively jumpstart conversations to address their inner needs.
Tour operators have evolved their itineraries over the past few years so that their customers are more immersed in the destinations they are visiting.
Consumers, beware! It can get pretty scary out there when you book your travel all by yourself. Consider these notes of caution.
It's a great time to be growing into a career in the travel advisor industry, but there's still more work to be done. Here's why.
In this column by Ruthanne Terrero: Selling luxury travel has never been more complicated. There are so many options for the affluent traveler, and they’re not all traditional five-star products. Here's what you need to know.
Telling your story is key to making a successful sale and building customer relationships. Here's why.
After Editorial Director Ruthanne Terrero’s column in our March issue, “Top Mistakes New Travel Agents Make,” one reader shares even more tips for new travel agents. Take a look.