Keyword: Ruthanne Terrero
Even if you know your customers very well, you can assume they have some mysterious thoughts they’re not sharing with you. Here are several ways you can proactively jumpstart conversations to address their inner needs.
Tour operators have evolved their itineraries over the past few years so that their customers are more immersed in the destinations they are visiting.
Consumers, beware! It can get pretty scary out there when you book your travel all by yourself. Consider these notes of caution.
It's a great time to be growing into a career in the travel advisor industry, but there's still more work to be done. Here's why.
In this column by Ruthanne Terrero: Selling luxury travel has never been more complicated. There are so many options for the affluent traveler, and they’re not all traditional five-star products. Here's what you need to know.
Telling your story is key to making a successful sale and building customer relationships. Here's why.
After Editorial Director Ruthanne Terrero’s column in our March issue, “Top Mistakes New Travel Agents Make,” one reader shares even more tips for new travel agents. Take a look.
At Travel Agent's New York roundtable, tour operators and travel agents report that 2018 is off to a roaring start.Here are some key takeaways from the session..
Increasingly tour operators are spreading the word to travel agents about the authentic, local experiences they have on offer. Here's how.
If you have new travel advisors on your team, or if you’re just starting out yourself, here are some sound pieces of advice to get you through the day.