Acapulco Launches Campaign to Capitalize on New Airlift

Beach in Acapulco Mexico
Photo by LisaStrachan/iStock/Getty Images Plus/Getty Images

The Acapulco Tourism Board has launched a campaign that aims to capitalize on new airlift to the destination and boost tourism. Boutique lifestyle agency Studio Jungla created the campaign, which is called “Dive Into Leisure.”

The new campaign focuses on Texas, which will soon get a new nonstop flight from Dallas to Acapulco with an average duration of three hours and fifteen minutes. Operated by American Airlines, the new service will begin December 21, 2019, operating Tuesdays and Saturdays on an aircraft with 12 First Class and 64 Economy Class seats. American plans to operate the flight during the summer as well. 

Additionally, an existing flight from Houston operated by United Airlines resumed operations November 3, operating once a week with plans to increase its frequency to four times per week after mid-December. That flight is an average of three hours long. 

The “Dive Into Leisure” campaign is aimed at a younger, “creative class” demographic, tourism officials said. Acapulco invited a group of fashion photographers to spend some time in the destination and create content, resulting in a video that will be released in nine separate, 30-second segments on Instagram. The campaign aims to showcase Acapulco’s “edgy” side, with a focus on Instagrammable shots. 

In addition to the new airlift, bookings are now open for the new Dreams Acapulco Resort & Spa from AMResorts. The 605-room property is set on Playa Icacos on the Miguel Alemán coast, and it has seven restaurants, four bars and lounges and a Dreams Spa by Pevonia

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