Hurtigruten has appointed Storm Tussey-Haverly as vice president of marketing to lead its Seattle-based marketing team.
Tussey-Haverly has held positions with Verizon Visible, Lego, and Webroot and Logitech, leading product launches, integrated multi-channel marketing efforts, brand campaigns, partnerships, and more to drive measurable results, build brand acumen, and introduce new products and companies to raise awareness, encourage trial, and establish loyalty. At Hurtigruten, she will be responsible for raising the company’s profile among core audiences and driving future business growth and development, with a special focus on North America.
In a written statement Hurtigruten Americas President John Downey said that Tussey-Haverly’s appointment would aid the line’s efforts to increase its market share in North America, starting with the launch of the Roald Amundsen, which the cruise line says is the world’s first hybrid electric-powered expedition vessel.
“There is growing demand in the exploration travel industry from consumers, specifically in the U.S. and Canada,” noted Tussey-Haverly.
Hurtigruten has three hybrid electric–powered expedition ships set to debut by 2021, and a number of newly introduced itineraries including Greenland, Iceland, Alaska, and more. The Roald Amundsen is set to undergo a naming ceremony in Antarctica – another cruise industry first, according to Hurtigruten – after which it will spend its inaugural season sailing expedition cruises along the Norwegian coast, to Svalbard and Greenland, along with a Northwest Passage route and a season of Antarctica itineraries.