Questex LLC, a leading global business event and information company, has announced the appointment of John Henderson as vice president and executive director of Questex Travel Group’s media division, publisher of Travel Agent and Luxury Travel Advisor magazines and its suite of digital products including the premier e-learning and loyalty platform, Travel Agent University.
Reporting to Beth Bronder, chief revenue officer, Questex Media, Henderson will be based in the company’s New York office, where he will manage the travel business and focus on the group’s digital strategy, as well as business and product development.
“With innovation in our DNA here at Questex, it was only natural to bring in a digital media trailblazer like John to lead the team,” said Bronder. “His successful track record in digital solutions and deep roots in the travel industry are unparalleled, and I look forward to having him join my leadership team.”
Henderson spent much of his career in successful senior sales, marketing and business development roles across digital media, ad technologies and the TV/video marketplace, most recently developing an end-to-end marketing, advertising and branding platform for Next Media Group, leveraging 360-degree virtual reality and augmented reality interactive and immersive technologies for the travel and entertainment industries.
At TripAdvisor, the world’s largest travel site, he established a display advertising team and developed it into a highly successful and profitable business unit spanning both North and South America, working closely with major hotel brands, including Marriott, Hilton, Melia, Iberostar and Caesars, as well as many global destinations.
Previously, at Sony Music, he and his team focused on developing new paths to monetize assets that would offset the decline of traditional music sales.
“The Questex Travel Group has been offering travel suppliers the most robust media opportunities to reach the highly valuable travel agent audience for over 80 years,” said Henderson. “I couldn’t be more proud to become part of such a revered organization in such an exciting industry.”
Henderson began his career working for major media companies including The Walt Disney Company, Turner Broadcasting System and NBC, where he sold advertising and managed teams in their respective advertising sales organizations. He earned a bachelor of science degree in marketing and economics at The State University of New York at Albany. He will start officially at Questex on May 21.