Palladium Hotel Group has named Abel Matutes Prats its new president and Jesús Sobrino its new CEO. The company made the announcement at this year’s International Tourism Fair (FITUR) as it celebrates its 50th anniversary.
Palladium said that the moves are part of a plan to reform its organizational structure “to adapt to today’s model of separation between the management of real estate assets and the hotel operator.” In doing so the company said it will focus on growing as a hotel operator and developing its own brands.
In other executive moves, Carmen Matutes Prats will now hold Sobrino’s previous position of deputy general manager. Abel Matutes Juan, founder and president of the company since its inception, will maintain the presidency of the holding company Grupo Empresas Matutes, to which Palladium Hotel Group belongs.
New Hotels in the Mediterranean
This year Palladium said it will continue to expand in the Mediterranean with a number of openings, the first of which will be Palladium Hotel Menora, an all-inclusive hotel that will represent an investment of $28.6 million dollars for its renovation. In Sicily, the group will open Grand Palladium Garden Beach Resort & Spa and Grand Palladium Sicilia Resort & Spa as part of a nearly 25-acre resort consisting of two hotels with 469 rooms. All of these openings are planned to take place this summer.
Towards the end of the year, the group is planning to open the urban brand Only YOU Hotels, so far only present in Madrid, in Malaga and Valencia; as well as expanding its TRS Hotels brand, which will debut in Ibiza in 2021.
At FITUR executives also summarized last year’s highlights for the company, which included a number of new openings and brands, as well as the consolidation of its business model on hotel management and operation.
One of the year’s main milestones was the launch of the Bless Collection Hotels brand with Bless Hotel Madrid and Bless Hotel Ibiza. Palladium Hotel Costa del Sol marked the arrival of the Palladium Hotels brand for the first time in Malaga and in the important region of Costa del Sol.
Another highlight for the hotel group in 2019 was the celebration of the new Grand Palladium Costa Mujeres Resort & Spa and TRS Coral Hotel in the up-and-coming destination of Costa Mujeres, north of Cancun.
In addition, 2019 was the year in which Palladium Hotel Group strengthened its commitment to sports by becoming the new main sponsor of Real Madrid Basketball for the next three seasons. Palladium Hotel Group has also announced its partnership with the NBA Brooklyn Nets and the appointment of golfer Carmen Alonso as an ambassador for the Palladium Golf brand. The group also developed the first Rafa Nadal Tennis Centre outside of Spain at Grand Palladium Costa Mujeres Resort & Spa and TRS Coral Hotel.