The Division of Tourism, Culture and Transportation, and the board of the Tobago Tourism Agency, has announced that Louis Lewis will become organization’s first chief executive officer.
Lewis comes to the position with a diverse background tourism research and marketing, economics, statistics, consumer research, marketing, and project management.
He most recently served on the Saint Lucia Tourist Board as the director of tourism, as well as chief executive officer. Previously, he served as Saint Lucia’s director of economic affairs in the Ministry of Finance and Economic Affairs. He has also held positions in other Saint Lucia government agencies including head of the Research Department at the Saint Lucia Tourist Board, as an economist with the Ministry of Finance, as well as an economic statistician with the Eastern Caribbean Central Bank.
In the tourism industry, Lewis has had numerous contributions including revamping the image of Saint Lucia in the marketplace through successful branding exercises, leading the successful negotiations for increased air traffic to Saint Lucia, specifically increased frequency with American Airlines, Delta and Virgin Atlantic; and new and expanded services with British Airways, JetBlue, Continental, Thomas Cook and Condor, and incorporating new research techniques into the planning process to ensure a strategic approach to product development
A graduate of the University of the West Indies – Cave Hill, with a bachelor’s degree in economics, Lewis also holds a masters of business administration from the same institution, and is a certified bank examiner, and a project management professional.