ASTA to Promote Mexico Travel With Webinar Series

ASTA President and CEO Zane Kerby
The webinar series will include a conversation between ASTA President and CEO Zane Kerby (pictured) and Enrique de la Madrid, Secretary of Tourism for the Mexico Tourism Board. 

The American Society of Travel Advisors (ASTA) is launching a new series of webinars aimed at promoting Mexico as a tourism destination. The centerpiece of the webinar series will be an interview between ASTA President and CEO Zane Kerby and Enrique de la Madrid, Secretary of Tourism for the Mexico Tourism Board

The webinar series will run October 19 through November 26 and cover topics including tourism growth, air connectivity, safety and security and more. The first webinar, Discover Mexico’s Hidden Gems, will debut October 19 at 2 p.m. and see Emmy-winning investigative reporter and producer Peter Greenberg talk off-the-beaten-path destinations in the country. 

Next up will be the highlight of the series, Mexico as a Tourism Powerhouse with Secretary de la Madrid, which will start October 25 at 2 p.m. In this webinar Kerby will interview de la Madrid on the growth and development of Mexico as a tourism powerhouse. 


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After that, a number of other webinars will take place through November. These include a piece on air connectivity on November 5, events in Mexico on November 12 and new tourism products on November 16. On November 26 the series will conclude with two webinars on safety and security, including a safety update from Los Cabos Tourism Board Managing Director Rodrigo Esponda and a “beyond the headlines” look addressing recent media coverage of safety in the destination. (Details on the interview with Esponda are still to come.)

Travel agents can access the webinar series here

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