Caesars Announces New Resort Licensing and Brand Opportunities

Marco Roca started from the bottom, but today he's leading the development arm at Caesars Entertainment. It's his job to put to use 96 acres of empty land bordering the Las Vegas Strip, and he has a few ideas.

Caesars Entertainment Corporation has announced plans to create unique branding and licensing opportunities with four of its well-known brands - Caesars Palace, Flamingo, The Cromwell and The LINQ. For the first time ever, select strategic partners can license these brands, thus expanding their reach to new destinations all over the world.

This announcement follows news that that Caesars Entertainment will brand and manage two luxury hotels and a beach club at Meraas’ Dubai-based Bluewaters Island development. In late 2018, Bluewaters Island is expected to become home to Caesars Palace Bluewaters Dubai and Caesars Bluewaters Dubai -- both of which will represent Caesars Entertainment’s first non-gaming resorts. Additionally, Caesars recently announced plans to bring a non-gaming Caesars Palace resort to beach-front property along the coast of Puerto Los Cabos, Mexico.

Caesars’ value proposition extends beyond its portfolio of established brands. With more than 55 million members, Caesars Entertainment’s Total Rewards loyalty program is one the world’s largest programs and acts as a tourism driver for the cities and destinations in which it operates. It also has an established infrastructure, centralized services and a management team that oversees 47 properties with 1,200 reservations agents.

Caesars Entertainment has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 47 casinos in 13 U.S. states and five countries. Caesars Entertainment's resorts operate primarily under the Caesars, Harrah's and Horseshoe brand names. Caesars Entertainment's portfolio also includes the Caesars Entertainment UK family of casinos.

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