Carnival Cruise Line has launched a new travel advisor training program with a number of bonus incentives. The new “Loyalty Rocks: Learn and Earn” program replaces the previous Carnival Passport program, and it is part of the cruise line’s Loyalty Rocks initiative. The new program is designed to recognize and reward travel advisors for investing in their professional development, the company said.
The training content is video-based and, according to the cruise line, puts travel advisors on a path to graduation that is 80 percent faster. The program is divided into Gold, Platinum and Diamond levels, with enhancements ranging from bonus Loyalty Rocks reward points to no booking requirement for graduation and monthly seven-day Caribbean cruise awards for graduates.
Travel advisors now use their GoCCL.com ID and password, eliminating an additional password to access Carnival training, the cruise line said. The program is mobile-friendly, so that travel advisors can complete it on the go. Additionally, Carnival removed the four-booking requirement for graduation, so advisors can complete the program faster.
Travel advisors who complete all of the courses receive 100 reward points for their time and educational investment. Each graduate also receives a certificate signed by the cruise line’s senior vice president of sales and trade marketing, Adolfo Perez, and a Carnival Diamond Graduate logo for use on marketing materials.
Each month, Carnival will award five seven-day Caribbean cruises for graduates who submit a brief summary about how their Learn and Earn experience helped them develop their business. Entries will be judged by Carnival’s sales leadership team, and the top five entries will win a balcony stateroom onboard the ship and on the departure date of their choice.
Advisors who participated in Carnival Passport will be given credit for prior training completed, including automatic placement in more advanced levels of Learn and Earn. For the 600 travel advisors in the final level of Carnival Passport nearing graduation, Carnival is offering a complimentary cruise opportunity (with validation of four new bookings made) as a thank you and appreciation.