CLIA Observes National Travel and Tourism Week With New Campaign

Cruise ships docked in St Thomas in the US Virgin Islands
Photo by sorincolac/iStock/Getty Images Plus/Getty Images

Cruise Lines International Association (CLIA) is supporting the 36th annual National Travel and Tourism Week (NTTW) with the #WeAreCruise Campaign.

This week celebrates the impact of tourism: how travel impacts American jobs, economic growth and personal well-being. The theme of this year’s NTTW, “Travel Matters,” showcases the ways travel influences the economy and culture of local destinations. In fact, CLIA CEO and President Kelly Craighead says cruise travel is up 6.7 percent from last year. 2019 accounts for approximately 134 billion in spending globally and 1.1 million jobs.

#WeAreCruise Campaign

CLIA is launching the #WeAreCruise Campaign, in partnership with Seatrade Cruise Global. The campaign is a video series featuring the stories and impact the cruise industry has on people worldwide that aims to support the NTTW “Travel Matters” mission.


Like This Story? Subscribe to the Cruise Newsletter!

The latest product launches, deals, sales promotions, and executive appointments in the cruise industry. Keep up on the latest cruise industry news.

The first series highlights stories from the state of Maine and includes locals from Rockland, Bar Harbor, Eastport and Portland, including tour guides, culinary proprietors, local businesses and more.

The first #WeAreCruise videos are on the CLIA Global Facebook page. Along with telling the stories of cruise industry from Maine, #WeAreCruise will include local narratives from places including: Falmouth, Jamaica; Juneau, Alaska; Port Arthur, Tasmania; Dubrovnik, Croatia; and Palma de Mallorca/Santorini.

To learn more visit

Related Stories 

CLIA Announces an Inaugural Seminar at Sea Onboard MSC Meraviglia

Warwick Paradise Island - Bahamas Launches Travel Agent Incentive Program

The Latest Incentives for Travel Advisor Appreciation Month

CLIA CEO: Cruise Travel Up 6.7 Percent

Suggested Articles

Want to stay in Portugal's capital in style? Check out these eight luxury hotels offering top accommodations and city views from the rooftops.

Marie Walker, a longtime Jamaica-born tourism representative, passed away last week. She worked in the Caribbean tourism industry for 40 years.

A favorable exchange rate and government incentives are fueling travel and hotel development in Buenos Aires. Here’s the latest.