CLIA Observes National Travel and Tourism Week With New Campaign

Cruise ships docked in St Thomas in the US Virgin Islands
Photo by sorincolac/iStock/Getty Images Plus/Getty Images

Cruise Lines International Association (CLIA) is supporting the 36th annual National Travel and Tourism Week (NTTW) with the #WeAreCruise Campaign.

This week celebrates the impact of tourism: how travel impacts American jobs, economic growth and personal well-being. The theme of this year’s NTTW, “Travel Matters,” showcases the ways travel influences the economy and culture of local destinations. In fact, CLIA CEO and President Kelly Craighead says cruise travel is up 6.7 percent from last year. 2019 accounts for approximately 134 billion in spending globally and 1.1 million jobs.

#WeAreCruise Campaign

CLIA is launching the #WeAreCruise Campaign, in partnership with Seatrade Cruise Global. The campaign is a video series featuring the stories and impact the cruise industry has on people worldwide that aims to support the NTTW “Travel Matters” mission.

Luxury Travel Advisor’s ULTRA Summit

May 21-23, 2019 | Reunion | Kissimmee, FL

This exclusive, invite-only event focused on the luxury travel market brings together world-class travel agency owners and managers with the most opulent, luxury suppliers to cultivate collaboration, share insights, and help carve a path into the future of luxury travel.

The first series highlights stories from the state of Maine and includes locals from Rockland, Bar Harbor, Eastport and Portland, including tour guides, culinary proprietors, local businesses and more.

The first #WeAreCruise videos are on the CLIA Global Facebook page. Along with telling the stories of cruise industry from Maine, #WeAreCruise will include local narratives from places including: Falmouth, Jamaica; Juneau, Alaska; Port Arthur, Tasmania; Dubrovnik, Croatia; and Palma de Mallorca/Santorini.

To learn more visit

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