Liberty Travel, one of the largest bricks-and-mortar travel agencies in the U.S., has entered the 2010 summer travel season with a new brand logo, new stores, a new look for libertytravel.com and a new weekly e-mail newsletter. Liberty has 160 locations with 10 more scheduled to open this year.
Liberty Travel's logo has been redesigned and a new tagline, "America's Vacation Experts," has been added. The tagline underscores that Liberty boasts 59 years of vacation-planning experience. The first Liberty Travel opened in 1951.
New stores are part of the expansion. Last month, Liberty Travel opened a brand new store location in New York City's Greenwich Village. This past week, another new store opened in Sicklerville, NJ, located on Berlin-Cross Keys Road (a major shopping area in the New Jersey suburbs outside Philadelphia). Within the coming weeks, yet another new store will open in Syracuse, NY at the Carousel Center Mall. Several additional new store locations are already scheduled to open later in the year, Liberty reports.
In addition to expanding into new communities, Liberty Travel reports it has also expanded in the virtual world. LibertyTravel.com recently debuted a new look and several new features, including an improved way for travelers to shop for vacations by travel interests such as golf and spa, adults-only, family, luxury, honeymoons and several others. This is only the first of several phases of additions to the website that will be unveiled this year. Liberty Travel has also embraced social media websites including Facebook, Twitter and YouTube to connect with customers, share travel deals, and spread the word about giveaways, contests and new promotions.