Passport Travel & Tours Rebrands as 58 Stars

man holding lightbulb next to laptop
PhotoBylove/iStock/Getty Images Plus/Getty Images

Seattle-based Passport Travel & Tours has rebranded as 58 Stars and plans to refocus on personalized luxury travel for millennials. The business, as a partnership between marketing executive Mike Salvadore and travel industry leader Dan Burke, plans to bring a personal touch and use a fresh marketing approach for the new generation of travelers.

With the rebranding, 58 stars plans to focus on the new generation of travelers. Justifying the decision, the company pointed to data from the American Society of Travel Advisors which shows that 55 percent of millennials are more likely to hire travel experts to plan a trip and a 2017-18 Portrait of American Travelers study that reported 33 percent of millennials planned to use a travel agent in the next two years.

“The 58 Stars model focuses on high-touch client service and custom-crafted, one-of-a-kind experiences with a locals’ perspective and a luxurious flair that resonate with this generation,” says co-owner Salvadore.

Virtual Event

Pivoting Back to Travel | The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

58 stars has introduced a new and expanded website and plans to add a social media presence to attract younger travelers. The company, using Salvadore’s years of experiential marketing expertise, will also start bringing a retail approach to travel marketing next year. Other changes will include new strategic partnerships, including a new travel network consortium, and mobile delivery of client itineraries and travel updates.


Related Stories

CLIA Opens Enrollment for 2019 Agency and Agent Membership

American Express Travel: Experiences Define 2019 Trending Destinations

Travel Leaders: Travel to Grow in 2019, Especially Active Travel

Virtuoso Report Finds Travel Heading Towards Personalization